Mass Media: Ownership and Control

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1. What is diversification?

  • films diversify into new business areas in order to spread risk.
  • bigger media companies often own a diverse range of media
  • media companies are using their different interests to package their products in several different ways
  • several technologies are compressed into one media product
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2. what is technical convergence?

  • several technologies are compressed into one media product
  • globalisation has opened up national markets and created international competition between media companies, as a result global conglomeration have a presence in many countries
  • media companies are using their different interests to package their products in several different ways
  • media companies are trying to control all aspects of their industry in order to maximize profits

3. What did Curran say about the concentration or ownership of British newspapers?

  • It is a negative thing
  • Not a new phenomenon for media to be owned by small group of people
  • It is a positive thing

4. What is vertical integration?

  • bigger media companies often own a diverse range of media
  • companies are increasingly trying to control all aspects of industry in order to maximize profits
  • media companies are using their different interests to package their products in several different ways
  • globalisation has opened up national markets and created international competition between media companies, as a result, global conglomerations have a presence in many countries

5. How many men owned the daily newspapers in 1937?

  • 15
  • 20
  • 4
  • 7

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