Mass Media: Ownership and Control

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1. What is synergy?

  • media companies are using their different interests to package their products in several different ways
  • several technologies are compressed into one media product
  • media companies are increasingly trying to control all aspects of their industry to maximize profits
  • films diversify into new business areas in order to spread risk
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2. Bagdikian suggests that there would be how many owners if the USAs media was owned by separate individuals?

  • 5,000
  • 43,000
  • 25,000
  • 10,000

3. What did Curran say about the concentration or ownership of British newspapers?

  • It is a negative thing
  • Not a new phenomenon for media to be owned by small group of people
  • It is a positive thing

4. Which is NOT in the 7 corporations that Bagdikian identified?

  • Sega
  • Virgin
  • Disney
  • Newscorp

5. What does the state have ownership over in terms of the BBC?

  • staff
  • license fee
  • number of channels
  • content
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