Other questions in this quiz

2. What is horizontal integration?

  • bigger media companies often own a diverse range of media
  • companies trying to control all aspects of their industry in order to maximize profits
  • films diversify into new businesses in order to spread risk
  • several technologies are compressed into one media product

3. How many men owned the daily newspapers in 1937?

  • 4
  • 20
  • 7
  • 15

4. What is synergy?

  • films diversify into new business areas in order to spread risk
  • several technologies are compressed into one media product
  • media companies are using their different interests to package their products in several different ways
  • media companies are increasingly trying to control all aspects of their industry to maximize profits

5. According to Bagdikian, how many news corporations controlled the vast majority of all news media in the USA?

  • 10
  • 50
  • 40
  • 20

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