Mass Media: Ownership and Control

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1. What is synergy?

  • films diversify into new business areas in order to spread risk
  • media companies are using their different interests to package their products in several different ways
  • media companies are increasingly trying to control all aspects of their industry to maximize profits
  • several technologies are compressed into one media product
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Other questions in this quiz

2. What does the state have ownership over in terms of the BBC?

  • license fee
  • staff
  • content
  • number of channels

3. Who owns the majority of commercial television?

  • ITV
  • Channel 4
  • BBC
  • The State

4. How many men owned the daily newspapers in 1937?

  • 4
  • 15
  • 20
  • 7

5. Bagdikian suggests that there would be how many owners if the USAs media was owned by separate individuals?

  • 25,000
  • 43,000
  • 10,000
  • 5,000

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