Mass Media: Ownership and Control

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1. What is synergy?

  • media companies are using their different interests to package their products in several different ways
  • media companies are increasingly trying to control all aspects of their industry to maximize profits
  • films diversify into new business areas in order to spread risk
  • several technologies are compressed into one media product
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2. What is diversification?

  • several technologies are compressed into one media product
  • films diversify into new business areas in order to spread risk.
  • media companies are using their different interests to package their products in several different ways
  • bigger media companies often own a diverse range of media

3. What is vertical integration?

  • bigger media companies often own a diverse range of media
  • companies are increasingly trying to control all aspects of industry in order to maximize profits
  • media companies are using their different interests to package their products in several different ways
  • globalisation has opened up national markets and created international competition between media companies, as a result, global conglomerations have a presence in many countries

4. Which is NOT in the 7 corporations that Bagdikian identified?

  • Newscorp
  • Virgin
  • Sega
  • Disney

5. What does the state have ownership over in terms of the BBC?

  • number of channels
  • staff
  • license fee
  • content

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