Mass Media - Key Terms

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Alienated
Lacking connection with the social world
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Bias
not taking a neutral view but favouring one side of an argument or debate
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Broadsheet
a large piece of paper printed with information on one side only
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Censorship
preventing certain information from becoming public knowledge
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Culture of simulation
a virtual world that becomes more important to the individual than their day-to-day experience
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Cumulative effect
long periods of exposure to particular media messages
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Elite
a small dominant group (that may own and control the mass media)
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Freedom of speech
the democractic principle that protects legitimate comment regarding the actions of the government or matters of public interest
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Folk Devil
a person or thing held to be a bad influence on society
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Global Culture
the idea that many cultural value (generally Western and often American) are now shared by people across the world.
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Gatekeeper
someone who has editorial control over media content
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Hyperreality
an alternative reality based on the individual's experience of the mass media - particularly television and the internet
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Information Overload
the enormous volume of modern electronic communications (sometimes more than an individual can cope with)
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Image
the identity that individuals wish to present to the world, for example: the media image of a particular politician as young and dynamic
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Internet
a global system of interconnected computers
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Junk Mail
unwanted leaflets, charity clothes bags etc posted through doors
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Lads' Magazine
publication aimed at a young male readership often containing images of women as sex objects
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Mass Communication
reaching an audience of thousands of perhaps millions
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Marxist
someone who believes in the ideas of Karl Marx and sees the main divisions in society as being based on social class operating in a capitalist system
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Media Imperialism
the idea that Western cultural values are imposed by a dominant media empire (swamping local cultures that lack the resources to match the volume of media output from countries like the US)
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Mass Culture
the transmission of cultural values through mass media of communication, for exmaple: television
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Media stereotype
simple media image based on prejudice
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Mainframe Computer
large, room-sized early computers that stored data using reel-to-reel magnetic tape
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New Media
computerised communications technology
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Neo-liberalism
a political approach based on the belief that governments should limit their activity to maintaining 'law and order'. In particular, governments should not interfere with market forces in the economy
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Norms and Expectations
generally accepted and expected patterns of behaviour in a particular society
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Old Media
print media and electronic communications developed during the mid-20th century or earlier
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Ofcom
the communications regulator
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Pluralism
theories about the mass media that see variety and competition as healthy signs of a working democracy
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Propaganda
the selection and control of information usually for political ends.
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Social Networking Site
virtual community that enables members to establish a user profile and communicate and share images and information
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SPAM
unwanted and unasked for bulk electronic messages accounting for much of the increased volume of e-mail traffic
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Socialisation
the lifelong process of learning the skills, customs, attitudes, norms and values of your culture
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Stereotype
a simple, fixed mental image (usually unfavourable) of a group of people generally based on the behaviour of a few individuals from within the group
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Substitute Hearth
the idea that the television replaced the fireplace as the focus of the living room
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Spin
managing the message to influence the way in whcich events are reported
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Social construct
views of what is criminal or deviant behaviour are influenced by the values and norms of the society we live in
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Technological change
the changing technology of communication, for example: the printing press and television
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Tabloid
popular newspapers generally published in a smaller format than the so called 'quality press'
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Telesales
the selling of goods and a social issue through the eyes of one particular type of theorist
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World Information Order
the idea that information is now available almost instantly in a global marketplace
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World View
a general view of the way that society works
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Other cards in this set

Card 2

Front

not taking a neutral view but favouring one side of an argument or debate

Back

Bias

Card 3

Front

a large piece of paper printed with information on one side only

Back

Preview of the back of card 3

Card 4

Front

preventing certain information from becoming public knowledge

Back

Preview of the back of card 4

Card 5

Front

a virtual world that becomes more important to the individual than their day-to-day experience

Back

Preview of the back of card 5
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