Mass media, key names.

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  • Created by: amanda
  • Created on: 16-06-16 15:54
Marcuse '64
Manipulative model. Traditional Marxist. The mass media is a form of bread and circuses (distracts us) and false needs.
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Miliband '73
Manipulative model. Traditional Marxist. The media is the new opium of the people, giving a false sense of contentment and that the world is just.
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Weber '09
Manipulative model. Manipulative model. Conducted an experiment including a first person shooter game, found aggressive parts of the brain were stimulate but did not necessarily lead to violent behavior.
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Burnham '49
Pluralist model. The managerial revolution, separation of ownership & control.
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Bagdikian '04
Manipulative model. The concentration of ownership and control. The media was globally owned by 50 companies which has now been concentrated down to just 5. Anglo American capitalists.
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Katz+Blumler '73 and Mcquail '83.
Pluralist model. The uses and gratifications model- we actively use the media to meet our needs. For example for company, information,escapism,social interaction and personal identity.
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Bandura '60's
Manipulative Model. Bobo dolls - experiment with children and bobo dolls found media violence causes real life violence.
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Lazarsfeld et al '55
Pluralist model. Two step flow model, general election in the US, people don't look to the media, they look to opinion leaders in their community to form political views.
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Hetherington '85
Pluralist model. News values, the certain rules and ideas journalists follow based on what the public want to hear.
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Morrison '99
Pluralist model. Pluralist. Varied sample, comic vs realistic violence. The audience knew the difference between real life violence (which they were upset by) and fantasy violence (which they laughed at).
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Fesbach and Sanger '71
Pluralist model. Two group of boys watched TV programmers, one group violent the pother not. Th chidren who did not watch violent TV were more violent in day-to-day life, this is known as the cathartic effect (sensitization)
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Gramsci '40's
Hegemonic model. Neo-Marxist. Focuses on hegemony and how the ruling classes engineer the consent of the masses by giving them a voice in the media thus it apperaing to be unbiased and objective.
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Cohen '70
Hegemonic model. Neo-Marxist. The working class are scapegoated for Capitalist problems. For example; folk devils, moral panics, mods+rockers.
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Morley '80
Hegemonic model. Nationwide audience, there were 3 groups in the sample, they all interpret differently.
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Glasgow media group '80's
Hegemonic model. hidden bias, the audience is in depiction of industrial action, the media effects are shaped by social class.
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Van Dijk '91
Hegemonic model. White views are more likely to be expressed in the media. Ethnic minorities are more likely to be the topic of discussion rather than part of the discussion
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Cottle '00
Hegemonic model. The dominant view in the media is the white view, this is called the white gaze, where ethnic minorities are portrayed negatively. The dominant looking at the subordinate, "us looking at them".
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Hall '95
Hegemonic model. TV racism has shifted from overt to inferential meaning its now hidden stereotypes and framing. The media condemns racism as a formal line but they practice hidden racism where ethnic groups are seen as a problem.
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Tuchman '83
Hegemonic model. Feminist. Women are portrayed through relationships, men through work. Women in work are portrayed as unhappy in thier private lives, women in the family are portrayed as fulfilled. Women are stereotyped as mothers and sex objects.
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Gauntlett '02
Hegemonic model. Women are now being portrayed as equal to men in some places. For example they take lead roles, active roles and are figures of authority. However women's achievements are seen secondary to men's and trivialized.
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Mcqueen '98
Hegemonic model. Age. Stereotypes of children, adults, teens and the elderly. Increased commercialization of children's media and increasingly differentiated for different age groups. Shift of teens and children to the new media.
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Lasch '79
Hegemonic model. Marxist. Older people are seen as a burden on society as they're not economically active for capitalism, but age is feared and fought. There is a grey pound, old age is commercialized and old age is the third age.
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Dyer '02
Hegemonic model. Sexuality. Gay men are depicted as being highly camp, mincing, limp wrist-ed, with a high voice enjoying clothing, interior design and scatter cushions.
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Gross '93
Hegemonic model. Sexuality. Gay people are defined by thier sexuality, TV story lines are focused on sexuality and them coming to terms with it rather than people who just happen to be gay. They appear to be gay first not a person.
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Wilkinson '97
Postmodernist model. There is a blurring of boundaries of gender and can be applied to age, ethnicity and sexuality. For example your sexuality can change
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Barnes '92
Hegemonic model. Disability. Offers a list of stereotypes commonly used. For example objective pity, evil+sinister and super-cripple.
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Cumberbatch and Negrine '92
Disability. Disabled people are stereotyped, under represented and are not authority figures. Those with no direct experience of disability accept the media view.
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Lyotard '84
Postmodernist model. The new media allows us to construct our own identities. E.g. pick and mix, individual choice, media saturated society.
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Baudrillard '91
Postmodernist model. Hyper reality, the blurred space between media reality and real life.
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The virtual revolution 2010
explored the counter culture roots of the media (hippie) and looks at how the new media has become commercialized and controlled.
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Williams '03
Manipulative /Hegemonic model. Globalization is a form of cultural imperialism and drives out local/ national cultures with western mass culture for western profits.
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Sparks '07
Pluralist model. Globalisation means we have more choice through a multilayered media; local, national and global. Hybrid media products is when global media products are adapted to local norms and values. For example the x factor in Iran.
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Mcluhan '62
Pluralist model. New technology (planes, phones/TV- new at the time) brings the world closer together creating a global village with cooperation and understanding.
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Other cards in this set

Card 2

Front

Manipulative model. Traditional Marxist. The media is the new opium of the people, giving a false sense of contentment and that the world is just.

Back

Miliband '73

Card 3

Front

Manipulative model. Manipulative model. Conducted an experiment including a first person shooter game, found aggressive parts of the brain were stimulate but did not necessarily lead to violent behavior.

Back

Preview of the back of card 3

Card 4

Front

Pluralist model. The managerial revolution, separation of ownership & control.

Back

Preview of the back of card 4

Card 5

Front

Manipulative model. The concentration of ownership and control. The media was globally owned by 50 companies which has now been concentrated down to just 5. Anglo American capitalists.

Back

Preview of the back of card 5
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