Mass Media: Globalisation

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1. What do Cohen and Kennedy believe about cultural pessimists?

  • they underestimate the strength of local cultures
  • they overestimate the strength of local cultures
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2. Who came up with the term McDonaldisation?

  • Flew
  • Ritzer
  • Cohen

3. Who came up with the term "Cocacolanisation"?

  • Fenton
  • Putnam
  • Kennedy

4. Who argues that elements of high culture have now become a part of pop culture and vice versa - high culture images now reproduced on everything from socks and t shirts to mugs, mouse mats and posters?

  • Putnam
  • Strinati
  • Flew

5. Who states that the term 'global' rarely means 'universal' - new media particularly satellite tv, global advertising, films and internet companies have led to a westernisation of cultures?

  • Fenton
  • Flew
  • Kennedy

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