Mass Media

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  • Created by: Amina2408
  • Created on: 30-04-18 18:50
Define the term Mass Media.
Refers to all forms of communication (media) that reaches mass (audiences).
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There are two different types of media. Name and explain these two different types of mass media.
Traditional media - newspapers, books, television, radio New media - social media, internet, digital television, digital radio, satellite TV, cable
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Define the term press.
We normally associate these with newspapers and magazines that are privately owned, they do this to advertise and promote sales.
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Define the term broadcasting.
We usually associate this with radio and the television. For example, commercial broadcasting. This is another form of marketing and promoting just like the press.
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Define the term electronic media.
As we see electronics as apart of the internet, we see electronic media with the internet and the world wide web. For example, services such as the email.
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Why does media have an impact on the world and people that surround us?
1)People, especially the youth associate themselves with technology in which they learn and react the way that the media teaches them too, for example, violent games. 2)Media influences people 3)Some people are passive 4)Role model
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What is the Hypodermic syringe approach?
This revolves around the idea that the media is injecting information (false or true) into the audience with messages from the newspapers and television. We see these messages as a drug and sometimes may have a powerful effect (actions and future)
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What is the uses and gratifications approach?
This refers to the audience itself and how they use the media. For example, they may use it for their own needs such as, entertainment or it might provide them information in relation with work or a form of research. The term 'gratified' (satisfied)
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What is the decoding approach?
How the audience interprets information that is provided from the media. For example, they may interpret it in a positive or negative way depending on their reaction and opinions on that certain topic. (politics, culture, age, gender, upbringing)
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Describe the term 'Moral Panic'.
This refers to the media and how they may exaggerate certain topics and events that may happen. Therefore, this may cause the audience to panic as they may be passive or it can link to the hypodermic syringe approach. An example - Folk devil (bad)
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What does amplifying deviance mean?
This is the idea that as the media is causing moral panic this may lead to possibilities of causing more crimes or deviant acts as some may see it as an opportunity to copy this. Therefore, we call these copycat violence or actions. (creating more)
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Give examples on what the media has been portraying through moral panic?
Youth crime (folk devil), gun crime, knife crime and hoodies.
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What is press ownership and how does this link to mass media?
This is the owner of the press in which they have the ability and power to influence public opinion as they can impose on what is portrayed and what isn't through media. We can describe this as a form of democracy.
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What is the Pluralist approach?
These accepts many different sorts of people from different races, sexual orientations, cultures and religions. Pluralism - looks at more principles (reasons)
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What is the Marxist approach?
This focuses more on power and the differences between high, middle and the lower class. It explores the struggle on the social strata and hierarchy. Gives working class hope.
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Explain the term agenda setting.
This is the idea that the media focuses on some issues and topics and therefore, end up ignoring the others. In other words choosing what they want to provide to the public and to their audiences.
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What does it mean by the media able to do 'norm referencing'
This is the idea that the media are able to outline the acceptable and non - acceptable boundaries of behaviour. This then influences us as people in which we follow their opinions which is what contributes to how our society views and reacts.
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How can the media shape the public opinions? (give examples)
They are able to control negative and the positive imagery that they distribute us using media. For example, for negative images we see association with teenage mothers, and the positive would be nurses.
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In media there are these sites and occupations where people use in order to express their opinions. Can you give examples of what you may think this could refer to?
1)People can post their opinions on social media, blogs, own websites, public debates or internet blogs. 2)Journalists 3)Pressure groups like Green Peace.
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Explain further about pressure groups.
This is an organised group that seek to influence Government policy or legislation. These can also be describes as protest groups.
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Can you give an example of a pressure group?
Amnesty international - This is an group who focuses on human rights. These claim to have 7 million supporters and members across the world.
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Define agencies of socialisation.
These are the social groups and institutions that contribute to the socialisation process.
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How is the media an agency so socialisation?
Mass media, schools, peer groups, workplaces, religions are an important part of secondary socialisation. This is because it influences people's, especially the youth's mindset and opinions as they grow up.
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How does the mass media influence people's identity?
As they grow up they learn from the media. Some may choose their future occupation depending on what they are interested in that may be showed in media. For example, dance, singing, acting and more. Therefore, they make choices about their lifestyle.
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How does the mass media influence people's political socialisation.
Some people partially develop their values and beliefs through the media and what is provided to them. Therefore, they choose who they cote for depending on the detail that is given from the media of each candidate. They see the media as a source.
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Other cards in this set

Card 2

Front

There are two different types of media. Name and explain these two different types of mass media.

Back

Traditional media - newspapers, books, television, radio New media - social media, internet, digital television, digital radio, satellite TV, cable

Card 3

Front

Define the term press.

Back

Preview of the front of card 3

Card 4

Front

Define the term broadcasting.

Back

Preview of the front of card 4

Card 5

Front

Define the term electronic media.

Back

Preview of the front of card 5
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