Other questions in this quiz

2. Where does marketing strategy come from?

  • They can be formed from the SWOT analysis
  • Growth Strategies
  • Market Research
  • Annual Reports

3. Name ONE intergrated growth strategy

  • Ansoff's Matrix
  • Product development
  • Horizontal and Vertical
  • Diversification

4. What is a marketing strategy?

  • A product or service
  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A group of customers from the marketing that have similar sets of characteristics
  • A strategy whereby the business can attack the market

5. Name ONE section to Ansoff's Matrix

  • Economics
  • Diversification
  • Segmentation
  • Followers

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