Marketing Strategies Quiz

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1. What is a marketing strategy?

  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A group of customers from the marketing that have similar sets of characteristics
  • A product or service
  • A strategy whereby the business can attack the market
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2. Name ONE intergrated growth strategy

  • Diversification
  • Horizontal and Vertical
  • Product development
  • Ansoff's Matrix

3. Name one competitive postition stategy

  • Lifestyle
  • Market Penetration
  • Market Challenger
  • Promotion

4. Name one approach to a marketing strategy

  • Integrated growth stategies
  • Market strategies
  • Objectives
  • Diversification

5. Where does marketing strategy come from?

  • Growth Strategies
  • Market Research
  • They can be formed from the SWOT analysis
  • Annual Reports

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