Other questions in this quiz

2. Name ONE intergrated growth strategy

  • Ansoff's Matrix
  • Product development
  • Horizontal and Vertical
  • Diversification

3. Where does marketing strategy come from?

  • Growth Strategies
  • Market Research
  • They can be formed from the SWOT analysis
  • Annual Reports

4. What is a marketing strategy?

  • A strategy whereby the business can attack the market
  • A group of customers from the marketing that have similar sets of characteristics
  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A product or service

5. Name one approach to a marketing strategy

  • Diversification
  • Market strategies
  • Integrated growth stategies
  • Objectives


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