Marketing Strategies Quiz

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1. What is a marketing strategy?

  • A strategy whereby the business can attack the market
  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A product or service
  • A group of customers from the marketing that have similar sets of characteristics
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2. What are the four P's?

  • Profit, Price, Planning, Promotion
  • Place, Price, Product, Promotion
  • Product, Promotion, Planning, Price
  • Place, Position, Product, Price

3. Where does marketing strategy come from?

  • They can be formed from the SWOT analysis
  • Market Research
  • Annual Reports
  • Growth Strategies

4. Name one approach to a marketing strategy

  • Objectives
  • Integrated growth stategies
  • Market strategies
  • Diversification

5. Name ONE section to Ansoff's Matrix

  • Economics
  • Followers
  • Diversification
  • Segmentation

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