Other questions in this quiz

2. Name one competitive postition stategy

  • Lifestyle
  • Market Challenger
  • Promotion
  • Market Penetration

3. What is a marketing strategy?

  • A strategy whereby the business can attack the market
  • A group of customers from the marketing that have similar sets of characteristics
  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A product or service

4. Where does marketing strategy come from?

  • Growth Strategies
  • They can be formed from the SWOT analysis
  • Annual Reports
  • Market Research

5. What are the four P's?

  • Product, Promotion, Planning, Price
  • Profit, Price, Planning, Promotion
  • Place, Price, Product, Promotion
  • Place, Position, Product, Price


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