Other questions in this quiz

2. Name one competitive postition stategy

  • Lifestyle
  • Market Penetration
  • Market Challenger
  • Promotion

3. Name ONE intergrated growth strategy

  • Diversification
  • Horizontal and Vertical
  • Product development
  • Ansoff's Matrix

4. What is a marketing strategy?

  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A strategy whereby the business can attack the market
  • A group of customers from the marketing that have similar sets of characteristics
  • A product or service

5. Where does marketing strategy come from?

  • Growth Strategies
  • They can be formed from the SWOT analysis
  • Annual Reports
  • Market Research


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