Marketing Strategies Quiz

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1. What is a marketing strategy?

  • A strategy whereby the business can attack the market
  • A group of customers from the marketing that have similar sets of characteristics
  • Medium or long term plan of how a firms key marketing objectives are to be achieved
  • A product or service
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2. Name ONE intergrated growth strategy

  • Ansoff's Matrix
  • Horizontal and Vertical
  • Diversification
  • Product development

3. Name one competitive postition stategy

  • Market Challenger
  • Market Penetration
  • Promotion
  • Lifestyle

4. Name one approach to a marketing strategy

  • Diversification
  • Market strategies
  • Integrated growth stategies
  • Objectives

5. Name ONE section to Ansoff's Matrix

  • Followers
  • Segmentation
  • Diversification
  • Economics

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