MARKETING STRATEGIES

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I E H E V O P H S F Y U G S H C M L S N Q
M X U H S B U R B R T S T T S O X G E R E
L P W J A K S A B H E H N M M M K N G D G
Y V I I L G N N J G G N E W A P C M A L E
S K J H E C K O S F D P M D R E X A R K A
U Q R K S G M I R I U N P S K T B R E E J
W T O Y F D A T R H B N O Q E I K K V Y X
M E X Y O L R A P F G W L E T T R E A X O
W S F J R H K C K I N K E E P I O T G G J
I T W P E M E I D L I R V L E V B D N Y B
O M T H C S T F C N T V E D N E M E I S Y
Y A L W A U A I T A E E D P E A V V V C W
B R K W S Y N S C Y K H T F T D R E O X V
X K H W T A A R T Y R L C L R V U L M N M
Y E Q L I P L E I L A F U E A A R O W X E
A T P Y N F Y V R S M B D Y T N R P E N N
D I D N G H S I S J B Y O C I T H M W K L
S N S C S P I D E C H W R V O A K E U O T
A G R N I U S P D E X X P R N G I N O T T
N H C S T P S V O B Q V J Y B E K T J E M
I F R P Y H T D V Y Y L S B E C C D O W W

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • skills, competences, resources and other advantages that enable a firm to out-perform its competition (11, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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