MARKETING STRATEGIES

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S G J P L L B T E S T M A R K E T I N G T
T V A L M L H D T W U M W L T R E D F V H
M O V I N G A V E R A G E S E M Y V S W Q
S A L E S F O R E C A S T I N G G K F W G
D J K K T M D C F J O X E F I J O U M T S
X J R Q A N T O E H K X K X O E B P T Y Y
G Q F M A R K E T D E V E L O P M E N T I
H C X P R R V N C H K B V J K Q A H H E H
T T L M A R K E T P E N E T R A T I O N P
O T Y D W F U V S W Q I O U P G U I F F P
U P K V V J K Q N Y V C K C V C M F H G G
O D L K L E E O A L R U D X I M S O X D L
P R O D U C T D E V E L O P M E N T N I C
X W Q J I O T D J Q P V O H A X I P I B K
H G D D G B F N I L F N B W V L S Q R G T
M A R K E T I N G P L A N Q R M H P Y Q R
G W Q G M A R K E T I N G B U D G E T P D
S G Y A N S O F F S M A T R I X J P K V T
I H K D I V E R S I F I C A T I O N A X N
K U E R E F P G L X G C U L Y X O T K D P
N S L B F E R H C N H H K K J Y P C U D V

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • a strategic model for helping a firm analyse the relationship between strategic direction and suitable marketing strategies (7, 6)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the actions that mint intent to take via the marketing mis in order to achieve marketing objectives (9, 4)
  • the most most risky strategy of trying to enter new markets with new products (15)

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