MARKETING STRATEGIES

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  • Created by: FKJOYCE
  • Created on: 27-01-15 16:11
M A R K E T P E N E T R A T I O N T U Q H
A C K J A K H M D A N U M Y O K P R E E P
C O M P E T I T I V E A D V A N T A G E A
F T D M O V I N G A V E R A G E S F Q Q Q
P R O D U C T D E V E L O P M E N T G I A
C K H U J U G Y M Y T G G S P J N D Q D W
O I D H V I U D H L J K A X M E U J P X W
J R P L N Q U B W R U P J U P Q D F T N A
S A L E S F O R E C A S T I N G F A Q I D
P O A R Q L C M Y I V H Y A R K O X O S H
L M A R K E T A N A L Y S I S H H B T E C
T X Y H O Q G I J I F W G T X K L K M J M
B F T T I D I V E R S I F I C A T I O N M
H J X M A R K E T D E V E L O P M E N T B
Y I C A Y D B Q X T J O I R U W V G L J P
M A R K E T I N G B U D G E T C S D G L V
T C X F O F X T E S T M A R K E T I N G C
X I Q V A G A F W Y N P L U B I K W R P X
X Q U D D S J A G D D Q E K N G P D R M B
N U Y E J D L I L W K U M D F X K I V A N
Y A C M M A L N W B G V V A E M M J B I X

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • skills, competences, resources and other advantages that enable a firm to out-perform its competition (11, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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