MARKETING STRATEGIES

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F C R C M B B D J T E O I T S L Y V T K C
U G N O O S L W L V W M M T H Q X T J Q W
Q G O M V F Y R G T T A W N G B S N E W X
A H I P I B P L N U C R M E J B T E K E K
K Y T E N N S Q I L E K S M D I X M P Q F
M A A T G Q I T T G J E O P H R H P F X C
A T C I A D S E S T R T S O C I F O V E W
R Q I T V F Y S A W B P E L W F Q L P X G
K C F I E V L T C K I E T E U R E E A F C
E W I V R O A M E M E N X V P E D V E A J
T S S E A B N A R I Y E A E O F K E W D U
I P R A G G A R O F O T G D D G G D R F V
N J E D E W T K F M X R L T Q M R T A T J
G O V V S V E E S T X A F C J I K E W K H
B G I A H E K T E R D T V U A J B K X J J
U A D N T T R I L E B I W D W N A R L M E
D Y X T B R A N A P Y O I O O W D A E X G
G X X A S P M G S G E N U R L U B M M F J
E P C G P B Y X Q R G T V P F E O D K A P
T B U E M B Q D A K M P X J G P O I B Q N
M B G Y E V W Q G F H I T N Q H B G R S O

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • skills, competences, resources and other advantages that enable a firm to out-perform its competition (11, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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