MARKETING STRATEGIES

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D I V E R S I F I C A T I O N C E D T J P
H J O V U U P E T N G P U J Q S A P E I J
N W M J R L R S N V N G I S V E M E G M O
E W A Y B O O U E Y I M J N D G G X D G V
I M R P N D D J M F T S S I E A B Q U I O
S L K F A A U W P S S I L L O R L B B R L
E D E Q L S C S O I A J I T I E I C G K O
T K T V P H T C L S C I B E U V C N N X K
O H P E G V D B E Y E G F S F A U P I F M
D G E I N C E T V L R A D T V G M I T V C
N A N M I F V U E A O R U M R N F S E C P
D H E A T C E C D N F O C A S I Y D K X E
E U T X E T L M T A S F R R C V T R R W S
D U R K K P O M E T E D Y K V O L A A E A
X G A U R I P M K E L N C E B M C V M C J
J K T D A I M C R K A D F T A F N M Y M O
F J I O M G E N A R S W D I S B M N J S I
U A O X A A N K M A M W Q N Y P O S D T B
Q O N O D V T H H M G H N G L V D D D Q O
U O R V O L S X Q A S T J C G A Q K P L M
X D W H B A X B D W Q L K R K J G D N I G

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the actions that mint intent to take via the marketing mis in order to achieve marketing objectives (9, 4)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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