MARKETING STRATEGIES

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A C R Y D Q U M I E L B N A V B V A U T P
Q I N C B U L V D R Y X D Y F G M K W Q C
O T L M A R K E T A N A L Y S I S L B K T
P M M A R K E T D E V E L O P M E N T Q D
T V H K R U V T E S T M A R K E T I N G A
U R A P N X N P O T F V G X K X I B K L F
H I C O E X P O Y X M M D U M I W B V P M
K U U H H M A R K E T I N G B U D G E T P
M A R K E T P E N E T R A T I O N F F X E
C S J M A R K E T I N G P L A N A V T X T
Q D I V E R S I F I C A T I O N G I N J G
A S A L E S F O R E C A S T I N G T M D R
V O E T U H R D N Q D X C I X A B X G O R
K V J X F J O U O M D N T U W G X J N R W
P R O D U C T D E V E L O P M E N T H I A
U K V T C M R R B P P D C D E L N N T X I
V Y E A U O T P N C L I D H V L W S V V K
M O M O V I N G A V E R A G E S U T E G O
V J V U M V L I R F U X C L X N N I V Y W
W J M A H S O Y R U F S A U T H R I R J G
C N B V E U S D T E X N G Q U U F I Q A P

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the actions that mint intent to take via the marketing mis in order to achieve marketing objectives (9, 4)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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