MARKETING STRATEGIES

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C O M P E T I T I V E A D V A N T A G E V
O L C R G R J C H T T S G T A J F G G B A
M E N O K H T B P U E J N N S A S F K A I
I I O D E E G Y V N G O I E I Q I H K N N
L C I U S X N J F W D I T M N N S V Q A I
D M T C E V I D T F U O E P W K Y D M N D
V Y A T G Q T D K V B F K O B E L I W G L
X W R D A Y S M L S G S R L X P A V U X O
S E T E R W A A X Q N D A E L F N E O V W
C I E V E Y C Q X T I O M V T G A R B K X
T T N E V X E U A Q T D T E O H T S G W B
U C E L A U R Q C N E M S D N B E I R J F
M F P O G A O B F X K F E T E H K F W D O
H O T P N O F L H T R B T E N T R I L B V
J U E M I T S H M W A A J K Y N A C O A T
X Q K E V K E P J L M W E R U Q M A N M Y
R M R N O V L C Y O U W L A O J V T K G O
D I A T M G A H I L S Y K M V R M I X K M
G C M B Y U S P O Y B E L A U O V O F Y W
E K Q V A I Q L I O J M J U L O I N Y K N
K M B E W P O K J K U K X G V P G B C H G

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • skills, competences, resources and other advantages that enable a firm to out-perform its competition (11, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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