MARKETING STRATEGIES

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Y S S V N C H M K E R R K Q K T T O T K Y
T E N G M O B M L E N C E M V G E M N G E
A G C C T M N M S U G L D V M N G E E I G
R A X S H P A M A X Q U I Y A J D Q M D T
D R S I J E S A L V L E V N R N U N P Q B
J E Q S T T G R E I O X E U K W B Y O R X
K V N Y E I O K S P V N R D E U G O L Y C
F A J L S T E E F F Y W S S T G N P E C Y
L G N A T I X T O Q U N I O D S I A V F J
B N L N M V I P R H J O F U E B T M E C B
M I E A A E G E E C R Q I V V Y E S D D T
Q V O T R A E N C J E L C E E M K N T O V
R O H E K D P E A T N Y A W L G R C C Y O
V M P K E V J T S M U W T N O C A U U T P
T G G R T A X R T J G V I I P A M I D F T
O I V A I N A A I K R D O U M S H W O O X
F F H M N T R T N I F B N D E I U B R Y J
K K W S G A K I G Y N F W C N D J C P A N
D P F W L G H O P A F I T Q T Q U Q J N R
L Y P V M E T N N T Q F Q M X N D L K Q N
U H M F E O W P R D B H W H K S D F R P J

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • skills, competences, resources and other advantages that enable a firm to out-perform its competition (11, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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