MARKETING STRATEGIES

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D K U R R D I V E R S I F I C A T I O N R
S S U Y O V A V K B L L H S F D T G M O P
G G A H V M N C T K N S N B J P N Y A T A
G S H J A A I Y Q R O W G I W N E W R R Q
N E S F J R X T D H I J N J G O M P K I L
I M K M L K T E L H T O I Y N X P A E E D
T A Q E Y E I G F Q A M T F L F O C T B R
S R C L K T R D I N R O E V G A L B D M A
A K S G B A X U V Q T V K D Q I E X E B Q
C E V R N N Q B Q Q E I R A A D V E V Q W
E T X Y B A N G B O N N A A X G E Q E A K
R I S H S L T N X O E G M E Q T D I L K U
O N L F V Y A I C U P A T H B E T O O H E
F G T Q L S F T Y Q T V S M Q F C I P W T
S P E P U I L E J L E E E R G S U F M F F
E L P K T S X K W N K R T R G W D E E Y D
L A N T N B X R W J R A R V X T O T N T H
A N Y B Q E S A T T A G E S H I R D T O M
S G X S P S Q M Q L M E E Y L C P V T B P
P E D B S M N T D K W S I F V Y K Y N T W
K U A N I T I H E J Q G P D M B Y P L O Q

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the actions that mint intent to take via the marketing mis in order to achieve marketing objectives (9, 4)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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