MARKETING STRATEGIES

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E H K E H B U M O C Y F J D Y C G F M H L
N T C I H S W C S W O P D A H O R H F Y J
O N D Y G G Y O I G B H E G M M N V J U L
I E N R B O M V S S A Y J N A P Y H G V L
T M O W C A A I Y A W A T I R E Q U J T B
A P I O L T R W L L M X J T K T V N I O V
R O T V H T K T A E O A U E E I W Y S S D
T L A R G D E Q N S V C M K T T V R X S U
E E C A W N T A A F I F T R I I L X N A B
N V I V I U D W T O N E L A N V U M A Y O
E E F F K L E E E R G F Q M G E L N A S W
P D I Y S P V D K E A Y D T B A B L K C Y
T T S P N V E X R C V O K S U D J P N B K
E C R Y N D L H A A E J X E D V Q H Y V H
K U E E D F O A M S R R V T G A R D Q X A
R D V O M U P A E T A X D T E N W O E C S
A O I I I W M M U I G M V I T T S H P V J
M R D E U G E H B N E P N D I A V I A R M
N P C H V L N Y P G S E H M M G O X J H E
O O E W B N T G W T F O E M H E W B Y Q H
P A G K K M H Y S E R C L F O B D H F M T

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • skills, competences, resources and other advantages that enable a firm to out-perform its competition (11, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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