MARKETING STRATEGIES

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V U K E M N N V V S M R X P J C L V H G R
B M K U O O F U O D A N T R G O D Y V L M
Q Q W E V I A R T R X D N O S M O C M M C
H J X O I T G S B R K Y E D U P K V I L O
G O N L N A S G D S J C M U A E T U T X M
N C X D G R A A I I B W P C O T E D V G N
I U O Q A T L J V S R I O T M I G I D I S
T B G W V E E M E Y R N L D F T D P O C W
E A E L E N S M R L P Y E E M I U K P G A
K E D A R E F C S A O X V V R V B R X L G
R S C D A P O G I N E P E E I E G R C O D
A V G S G T R D F A B O D L H A N O D R N
M N E M E E E M I T W J T O K D I B S W P
T L C I S K C B C E M V E P M V T W U E J
S C A N Y R A W A K J H K M M A E N A N R
E O V X H A S F T R N U R E S N K B V P Y
T D W S B M T E I A U G A N U T R V T L W
W A A K L N I O O M H M M T G A A Y E I H
D L C T G W N E N N A M G X U G M N U F A
N O S W N L G T Y Q F P P P Q E L L O S R
I A C P E M K I O T Y F W X X A M S G P N

Clues

  • a growth strategy where a business seeks to sell its existing products into new markets (6, 11)
  • a growth strategy where a business aims to introduce new products into existing markets (7, 11)
  • a relatively low-risk growth strategy where a firm focuses on selling existing products into existing markets (6, 11)
  • launching a new product or service in a limited part of the target market in order to gauge the popularity of the product and asses the most appropriate marketing mix (4, 9)
  • skills, competences, resources and other advantages that enable a firm to out-perform its competition (11, 9)
  • specific amounts that are allocated to activities in the marketing plan (9, 6)
  • statistics used to analyse trends in the recent past so that a firm can predict future sales (6, 8)
  • techniques for estimating the likely demand for a product in future periods (5, 11)
  • the most most risky strategy of trying to enter new markets with new products (15)
  • the process of analysing the size, structure and growth of a market in order to support marketing decisions (6, 8)

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