Marketing objectives

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  • Created by: hed08joyk
  • Created on: 30-01-14 14:05
What is an marketing objective?
desired outcomes of a marketing plan or the marketing function
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Product objectives
to launch new products, to update and improve products, to improve after-sales service, to improve product packaging, to exten the life of the products
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Price objectives
to remain competitive, to reduce prices while maintaining returns, to develop new pricing strategies
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Promotion objectives
to maintain brand awareness, to increasse brand loyalty, to develop memorable advertising, to widen the range of promotion options
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Place objectives
to increase product availibility, to improve product delivery times
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Other cards in this set

Card 2

Front

Product objectives

Back

to launch new products, to update and improve products, to improve after-sales service, to improve product packaging, to exten the life of the products

Card 3

Front

Price objectives

Back

Preview of the front of card 3

Card 4

Front

Promotion objectives

Back

Preview of the front of card 4

Card 5

Front

Place objectives

Back

Preview of the front of card 5

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