Marketing

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  • Created by: Tyla
  • Created on: 07-04-13 10:53
Define Want
a want is a desire for a particular product or way of statisfying a perceived physiological
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The stake holders of an organisation can inculde
buyers and sellers, coporate investors, community residents and the citizens of the nations
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What are the four types of utility marketing is said to create
form, time place and possession
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A value proposition is
the seller of market statement about their product which sets out what they can offer the target
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The four Ps of markting are ?
price, product, place and promotion
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The sales of goods and services from one organisation to another is called?
business to business marketing
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Having a limited choice of products and focussing on profits, not conusmers was a characteristics of which marketing era?
Production era
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Customers are part of an organisations _____ environment?
micro
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Other cards in this set

Card 2

Front

The stake holders of an organisation can inculde

Back

buyers and sellers, coporate investors, community residents and the citizens of the nations

Card 3

Front

What are the four types of utility marketing is said to create

Back

Preview of the front of card 3

Card 4

Front

A value proposition is

Back

Preview of the front of card 4

Card 5

Front

The four Ps of markting are ?

Back

Preview of the front of card 5
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