Marketing

Unit 1 quiz on marketing and a calculation question

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  • Created by: Holly
  • Created on: 16-05-10 12:33
Secondary research should be used
1st
1 of 7
One Disadvantage of Primary Research could be
Can be expensive
2 of 7
One benefit of Secondary research is
Cheaper
3 of 7
Niche marketing is best when you want to:
Aim your product at a small segment of the market
4 of 7
What is the profit if revenue = £100'000, Contribution Per unit = £4.20, VariableCosts total = £16,000 and Fixed Costs = £32,000
£52,000
5 of 7
Mass Marketing is:
Aiming a product at all of the market
6 of 7
Primary Research should be done
2nd
7 of 7

Other cards in this set

Card 2

Front

One Disadvantage of Primary Research could be

Back

Can be expensive

Card 3

Front

One benefit of Secondary research is

Back

Preview of the front of card 3

Card 4

Front

Niche marketing is best when you want to:

Back

Preview of the front of card 4

Card 5

Front

What is the profit if revenue = £100'000, Contribution Per unit = £4.20, VariableCosts total = £16,000 and Fixed Costs = £32,000

Back

Preview of the front of card 5
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