Marketing Unit 1 quiz on marketing and a calculation question 3.0 / 5 based on 3 ratings ? Business StudiesMarketing and competitive environmentsASAll boards Created by: HollyCreated on: 16-05-10 12:33 Secondary research should be used 1st 1 of 7 One Disadvantage of Primary Research could be Can be expensive 2 of 7 One benefit of Secondary research is Cheaper 3 of 7 Niche marketing is best when you want to: Aim your product at a small segment of the market 4 of 7 What is the profit if revenue = £100'000, Contribution Per unit = £4.20, VariableCosts total = £16,000 and Fixed Costs = £32,000 £52,000 5 of 7 Mass Marketing is: Aiming a product at all of the market 6 of 7 Primary Research should be done 2nd 7 of 7
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