The use of advertising, sales promotion,personal selling,direct mail, trade fairs sponsorship and public relations to inform consumers and persuade them to buy
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Promotion mix
The combination of promotional techniques that a firm uses to sell a product
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Below the line promotion
promotion that is not a directly paid-for means of communication,but based on short term incentives to purchase
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Sales promotion
Incentives such as special offers or special deals directed at consumers or retailers to achieve short term sales increases and repeat purchases by consumersss
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Personal selling
A memberof the sales staff communicates with one consumer with the aim of selling the product and establising a long term relationship between the company and the consumer g
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Sponsorship
Payment by a company to the organisers of an event or team/individuals so that the company name becomes associated with the event/team/individual
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Public relations
The deliberate use of free publicity provided by newspapers, TV and other media to communicate with and achieve understanding by the public
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Branding
The strategy of differentiating products from those of competitors by creating an identifiable image and clear expectations about a product
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Marketing or promotional budget
The financial amount made by a business for spending on marketing/promotion during a certain time period
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Channel of distribution
This refers to the chain of intermediaries a product passes through from producer to final consumer
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Internet marketing
Refers to advertising and marketing activities that use the internet, email and mobile communications to encourage direct sales via electronic commerce
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E-commerce
The buying and selling of goods and services by businesses and consumers through an electronic medium
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Viral Marketing
The use of social media sites or text messages to increase brand awareness or sell products
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Other cards in this set
Card 2
Front
The combination of promotional techniques that a firm uses to sell a product
Back
Promotion mix
Card 3
Front
promotion that is not a directly paid-for means of communication,but based on short term incentives to purchase
Back
Card 4
Front
Incentives such as special offers or special deals directed at consumers or retailers to achieve short term sales increases and repeat purchases by consumersss
Back
Card 5
Front
A memberof the sales staff communicates with one consumer with the aim of selling the product and establising a long term relationship between the company and the consumer g
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