Prototypes created and feedback gained so changes may be made. No sales yet and product will make a loss in profit.
1 of 6
Introduction
Product launched and promotional activities created. Sales are slow as customers need to be persuaded. Product cuts into losses but high promotional costs means there's an overall loss.
2 of 6
Growth
Product on market for some time. Sales rise rapidly. Profits made and losses recouped.
3 of 6
Maturirty
Competition enters. Sales peak and level out. Profits still healthy but begin to fall.
4 of 6
Saturation
Product suffers due to competitors. Sales begin to fall. Profits fall quickly.
5 of 6
Decline
Product's life coming to an end so product will stop being produced. Sales fall quickly so product withdrawn from market. Profits carry on falling and are sold at unit cost to break even.
6 of 6
Other cards in this set
Card 2
Front
Product launched and promotional activities created. Sales are slow as customers need to be persuaded. Product cuts into losses but high promotional costs means there's an overall loss.
Back
Introduction
Card 3
Front
Product on market for some time. Sales rise rapidly. Profits made and losses recouped.
Back
Card 4
Front
Competition enters. Sales peak and level out. Profits still healthy but begin to fall.
Back
Card 5
Front
Product suffers due to competitors. Sales begin to fall. Profits fall quickly.
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