Marketing Mix Pricing

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Cost-Plus Pricing.
Price Skimming
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Competitive Pricing.
Destroyer Pricing
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Penetration Pricing.
Discrimination Pricing
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Aim to ensure the business makes a profit and that the price covers all its costs.
Setting a price what cannot be matched by competitor therefore they force them out of the market.
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Prices are set low and similar to competitors to gain customers if they are in a competitive market.
Prices are set differently for different people. E.g. Car Insurance.
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Prices are set lower than competitors to get customers and then they slowly increase the price.
When a product is highly likely to be successful the business sets a high price despite losing demand.
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Other cards in this set

Card 2

Front

Destroyer Pricing

Back

Competitive Pricing.

Card 3

Front

Discrimination Pricing

Back

Preview of the back of card 3

Card 4

Front

Setting a price what cannot be matched by competitor therefore they force them out of the market.

Back

Preview of the back of card 4

Card 5

Front

Prices are set differently for different people. E.g. Car Insurance.

Back

Preview of the back of card 5
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