Marketing mix and strategy

?
The design mix
Aesthetic’s function cost
1 of 9
Aesthetic’s
Refers to the design style and appearance of a product aesthetic’s is about making products desirable.
2 of 9
Function
Refers to the benefits that a product or service provides includes how well a product meets need or solve the problem for which it was intended.
3 of 9
Cost
Encapsulates all production costs of a product specifically the cost per unit.
4 of 9
Designing products to meet social trends
Products designed for waste minimisation products designed for reuse products designed to be recycled and products sourced ethically.
5 of 9
Challenges of product design
Product design involves carefully balancing the three elements of the design mix adapting any one of these features can have a detrimental impact on the other two.
6 of 9
Benefits of adapting designs to changes in social trends
Reducing waste helps businesses cut cost reflecting social trends through product design means they are more likely to sell large quantities social trends can be used as a USP businesses can be seen as socially responsible if attend a social trends.
7 of 9
Promotion
The key method a business will use to communicate with its customers and potential customers successful promotion will create awareness understanding and A desire for the product above the line promotion and below the line promotion.
8 of 9
Above the line
Television radio posters Internet direct marketing newspapers and the cinema
9 of 9

Other cards in this set

Card 2

Front

Aesthetic’s

Back

Refers to the design style and appearance of a product aesthetic’s is about making products desirable.

Card 3

Front

Function

Back

Preview of the front of card 3

Card 4

Front

Cost

Back

Preview of the front of card 4

Card 5

Front

Designing products to meet social trends

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »