Marketing Mix and Strategy

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The considerations of the Design Mix
Function, Aesthetics and Cost
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How is resource depletion met?
Waste minimisation, re-use and recycling
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Product Life Cycle
Development-Introduction-Growth-Maturity-Decline-Extension Strategy.
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Product Types of the Boston Matrix
Market Star, Cash Cow, Question Mark/Problem Child, Dog.
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Market Star
Can use large amounts of cash and are market leaders.
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Cash Cow
Dominate a mature market where the product is likely to have a powerful brand name.
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Question Mark
Can possibly be profitable products but their market success has not been proved yet.
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Dog
This type of producer has the worst cash flow of them all.
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Product Life Cycle- Development
Negative Cash Flow; No Profit; Marketing and competition depend on the product.
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Product Life Cycle- Introduction
Usually negative cash flow; Very little profit if any; Lots of marketing; Competition depends on the product.
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Product Life Cycle- Growth
Positive cash flow; increasing profits; lots of marketing still; lots of competition.
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Product Life Cycle- Maturity
Positive cash flow; Profit at highest rate; little or no marketing; some competition.
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Product Life Cycle- Decline
Positive cash flow but getting closer to negative; decreasing profits; no marketing unless there is an extension strategy; falling competition.
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Other cards in this set

Card 2

Front

Waste minimisation, re-use and recycling

Back

How is resource depletion met?

Card 3

Front

Development-Introduction-Growth-Maturity-Decline-Extension Strategy.

Back

Preview of the back of card 3

Card 4

Front

Market Star, Cash Cow, Question Mark/Problem Child, Dog.

Back

Preview of the back of card 4

Card 5

Front

Can use large amounts of cash and are market leaders.

Back

Preview of the back of card 5
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