Marketing and Operations - Marketing quiz

HideShow resource information

1. High supplier bargaining power is

  • When there is few suppliers in the market, thus costs are high to switch
  • When there is many suppliers in the market, thus costs are high to switch
  • When there is many suppliers in the market, thus costs are low to switch
  • When there is few suppliers in the market, thus costs are low to switch
1 of 11

Other questions in this quiz

2. Threat of substitutes depends on

  • Price and performance of substitutes
  • Price and performance of new entrants

3. When incorporating 'marketing development' strategy, an organisation might

  • Develop new packaging
  • Target new geographical locations
  • Offer loyalty schemes
  • Provide special offers and promotions

4. Diversification involves

  • Sell more different products to the same people
  • Selling the same products to the same people
  • Sell different products to new/different markets
  • Target new markets with the same product

5. Marketing penetration aims to

  • Sell the same product to the same people
  • Sell different products to the same people
  • Sell the same products to different people
  • Sell different products to different people

Comments

No comments have yet been made

Similar Business Management resources:

See all Business Management resources »See all Marketing resources »