Marketing and Operations - Marketing quiz

1. What is the difference between Product Development and Market Development?

  • Product development is selling different products to the same people whereas Marketing development is targeting new markets with the same product.
  • Product development is selling the same products to the same people whereas Marketing development is selling the same product to different markets
  • Product development involves the development of new products into new markets whereas Market development involves targeting the same product into new markets
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2. Marketing penetration aims to

  • Sell the same product to the same people
  • Sell different products to different people
  • Sell different products to the same people
  • Sell the same products to different people

3. In a smartphone industry, rivalry intensity is

  • Low
  • High

4. Diversification involves

  • Sell different products to new/different markets
  • Selling the same products to the same people
  • Target new markets with the same product
  • Sell more different products to the same people

5. Threat of substitutes depends on

  • Price and performance of substitutes
  • Price and performance of new entrants

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