Other questions in this quiz

2. In a smartphone industry, rivalry intensity is

  • Low
  • High

3. High supplier bargaining power is

  • When there is few suppliers in the market, thus costs are high to switch
  • When there is many suppliers in the market, thus costs are low to switch
  • When there is few suppliers in the market, thus costs are low to switch
  • When there is many suppliers in the market, thus costs are high to switch

4. Diversification involves

  • Sell more different products to the same people
  • Sell different products to new/different markets
  • Target new markets with the same product
  • Selling the same products to the same people

5. Marketing penetration aims to

  • Sell different products to different people
  • Sell the same product to the same people
  • Sell the same products to different people
  • Sell different products to the same people

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