Marketing and Operations - Marketing quiz

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1. Buyer bargaining power is high if

  • There are many suppliers and many buyers
  • There are few dominant buyers and many sellers
  • There are few dominant suppliers and many buyers
  • There are few dominant buyers and few sellers
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2. Marketing penetration aims to

  • Sell the same products to different people
  • Sell the same product to the same people
  • Sell different products to the same people
  • Sell different products to different people

3. If a company is selling the same products to new people, the strategy is called

  • Product Development
  • Marketing Development
  • Market Penetration
  • Diversification

4. Threat of substitutes depends on

  • Price and performance of substitutes
  • Price and performance of new entrants

5. High barriers to exit cause

  • Same
  • Greater rivalry
  • Lesser rivalry
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