Marketing & Operations Crossword

1. What is the term for the method of promotion that involves busineses using celebrities to promote their product? (9, 11)
5. How many Ps are there in the extended marketing mix? (5)
6. In large organisations, who is responsible for inventory, storage and distribution? (9, 8)
7. When conducting market research, sometimes only a portion of the population are selected to complete the research, what is the term for this? (8)
10. What is the term for storing inventory in many locations such as small warehouses and store rooms? (13, 7)

2. What is an alternative approach to inventory management which involves ordering supplies only when that are needed? (4, 2, 4)
3. Which method of production involves making groups of identical products? (5, 10)
4. Which potentially illegal pricing stategy is when the price of a product is set extremely low for a period of time to force out competitors? (9)
8. Which method of quality management involves copying the quality of a finished product and the processes used to achieve it used by the market leader? (12)
9. What is the term for strategies used to attempt to inject new life into a product whose sales are falling? (9, 8)

Get Revising