when a customers are dived into different groups allowing destinations to view them as different markets which therefore allows them to create strategies specifically for them eg demographics, behavior and attitude
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market research
finding out what your customer wants by
conducting= primary and secondary
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why is marketing important in tourism
the UK is always competing with other destinations to attract inbound tourists. at the same time, countries and regions within the UK are competing to attract both domestic and inbound
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what is marketing
the action of promoting and selling products or services
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