extension strategies, boston matrix, inflow/outflow at each stage
6 of 7
promotion
advertsing ( above/below the line +-), importance of attractive packaging, direct marketing e.g. dominos,public relations, branding-logo, slogan etc., store cards to promote repeat purchase
7 of 7
Other cards in this set
Card 2
Front
interviews,focus groups,surveys ,questionaires,
Back
examples of product/brand research
Card 3
Front
billboard, tv/radio, social media, magazines, leaflet, newspaper,etc.
Comments
No comments have yet been made