marketing

4ps + extra 3
price, product,place, promotion ( people,processes,physical evidence)
1 of 7
examples of product/brand research
interviews,focus groups,surveys ,questionaires,
2 of 7
advertising options
billboard, tv/radio, social media, magazines, leaflet, newspaper,etc.
3 of 7
primary and secondary research
primary (questionaire,focus group,survey,interview) secodary (internet,books,newspapers,magazines)
4 of 7
promotional strategies
BOGOF, 2 for 1, 3 for 2 etc.
5 of 7
product life cycle
extension strategies, boston matrix, inflow/outflow at each stage
6 of 7
promotion
advertsing ( above/below the line +-), importance of attractive packaging, direct marketing e.g. dominos,public relations, branding-logo, slogan etc., store cards to promote repeat purchase
7 of 7

Other cards in this set

Card 2

Front

interviews,focus groups,surveys ,questionaires,

Back

examples of product/brand research

Card 3

Front

billboard, tv/radio, social media, magazines, leaflet, newspaper,etc.

Back

Preview of the back of card 3

Card 4

Front

primary (questionaire,focus group,survey,interview) secodary (internet,books,newspapers,magazines)

Back

Preview of the back of card 4

Card 5

Front

BOGOF, 2 for 1, 3 for 2 etc.

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »