Marketing

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  • Created by: Adam__
  • Created on: 14-07-16 09:20
What 2 types of market research are there?
Primary and secondary
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What is the marketing mix?
4 P's Product, Promotion, Price and Place
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What is the market opportunities?
A trend in the market can create the possibility for a new business
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What is the market size?
The measures either the value of sales or the volume of sales
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What is market growth?
The measure of the rate at which the market increasing in size
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What is the market share?
Firms that are already in the market
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What is market segments?
These are different groups of similar needs within a market
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Advantage of a telephone survey
Can call when it is convenient to you
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Disadvantage of a telephone survey
Cannot see people's responses
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Advantage of door to door survey
Cans ee how people react and people may be more likey to tell the truth
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Disadvantage of door to door survey
Can be time-consuming
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Advantage of focus groups
Can get in depth responses
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Disadvantage of focus groups
Small groups may not reflect all your target customers
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Advantage of internet research
Cheap and quick
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Disadvantage of internet research
May not find the views of your target customers
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Other cards in this set

Card 2

Front

What is the marketing mix?

Back

4 P's Product, Promotion, Price and Place

Card 3

Front

What is the market opportunities?

Back

Preview of the front of card 3

Card 4

Front

What is the market size?

Back

Preview of the front of card 4

Card 5

Front

What is market growth?

Back

Preview of the front of card 5
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