An organization's strategy that combines all of its marketing goals into one plan.
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Is It Successful?
marketing strategy is judged a success if it meets the marketing department’s objectives, eg increase annual sales by 5%
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What is Marketing?
(1) identification, selection and development of a product,
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What is Strategy?
A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
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How do you know a good Market Strategy when you see one?
A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business.
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Other cards in this set
Card 2
Front
Is It Successful?
Back
marketing strategy is judged a success if it meets the marketing department’s objectives, eg increase annual sales by 5%
Card 3
Front
What is Marketing?
Back
Card 4
Front
What is Strategy?
Back
Card 5
Front
How do you know a good Market Strategy when you see one?
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