MARKET RESEARCH

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What is the purpose of market research?
investigate reaction in the future, predict the market, describe the market, explain the market
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What is primary research? (give 4 examples)
Research done by the business themselves, interviews, questionnaires, focus groups, observations
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Give 4 advantages of primary research
Up to date, direct, valid, reliable
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Give 3 disadvantages of primary research
biased, expensive, time consuming
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What is secondary research? (give 7 examples)
Research done by another business, already existing - news, census, magazines, audits, reports, internet, figures
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Give 4 advantages of secondary research
cheaper, more available, quick, wide range
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Give 4 disadvantages of secondary research
not specific, out of date, biased, not reliable
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Other cards in this set

Card 2

Front

What is primary research? (give 4 examples)

Back

Research done by the business themselves, interviews, questionnaires, focus groups, observations

Card 3

Front

Give 4 advantages of primary research

Back

Preview of the front of card 3

Card 4

Front

Give 3 disadvantages of primary research

Back

Preview of the front of card 4

Card 5

Front

What is secondary research? (give 7 examples)

Back

Preview of the front of card 5
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