MARKET RESEARCH 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 02-02-14 12:23 What is the purpose of market research? investigate reaction in the future, predict the market, describe the market, explain the market 1 of 7 What is primary research? (give 4 examples) Research done by the business themselves, interviews, questionnaires, focus groups, observations 2 of 7 Give 4 advantages of primary research Up to date, direct, valid, reliable 3 of 7 Give 3 disadvantages of primary research biased, expensive, time consuming 4 of 7 What is secondary research? (give 7 examples) Research done by another business, already existing - news, census, magazines, audits, reports, internet, figures 5 of 7 Give 4 advantages of secondary research cheaper, more available, quick, wide range 6 of 7 Give 4 disadvantages of secondary research not specific, out of date, biased, not reliable 7 of 7
Comments
No comments have yet been made