what is the demographic market segment?
give examples of some?
-based on peoples profiles and characteristics.
-age,gender,religion,family size,ethnicity
1 of 5
what is the geographical market segment?
give examples of some?
-based on where people live.
-regions,cities,countries
-for examples people may be more likely to building luxury houses in the south east rather than people in Ireland
2 of 5
what is the psycographic market segment?
give examples of some?
-based on the way people live.
-activities,interest,opinions,social class
3 of 5
what is the behavioural market segment?
-based on customers making decisions purchasing stuff
-spending,usage,loyalty status
-businesses can use this to influence and encourage customers on buying their products.
4 of 5
name two benefits of market segmentation.
-businesses can have a more focused product which will increase their revenue and profits
-they can reduce costs by being more efficient as lower costs+higher revenues=increased profitability
-more targeted marketing is more likely t lead to a better rep
5 of 5
Other cards in this set
Card 2
Front
what is the geographical market segment?
give examples of some?
Back
-based on where people live.
-regions,cities,countries
-for examples people may be more likely to building luxury houses in the south east rather than people in Ireland
Card 3
Front
what is the psycographic market segment?
give examples of some?
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