Market research

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Pusrposes of market research
-Customers needs -Gaps in the market -Customer opinions -Trends -Help make decisions
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Types of primary research
-Surveys -Focus groups -Observations -Questionaires -Social media
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Types of secondary research
-Internet -Market reports -Newspapers -Sales data
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Qualitative data
Opinions, judgements, attidtudes
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Quantitative data
Numbers,statistics
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Market research
The process of gathering info about customers, competitors and market trends through primary and secondary sources
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Other cards in this set

Card 2

Front

Types of primary research

Back

-Surveys -Focus groups -Observations -Questionaires -Social media

Card 3

Front

Types of secondary research

Back

Preview of the front of card 3

Card 4

Front

Qualitative data

Back

Preview of the front of card 4

Card 5

Front

Quantitative data

Back

Preview of the front of card 5
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