Market research 1.0 / 5 based on 1 rating ? Business StudiesMarketing mixGCSEEdexcel Created by: CharlottewaltonCreated on: 23-01-18 20:50 Pusrposes of market research -Customers needs -Gaps in the market -Customer opinions -Trends -Help make decisions 1 of 6 Types of primary research -Surveys -Focus groups -Observations -Questionaires -Social media 2 of 6 Types of secondary research -Internet -Market reports -Newspapers -Sales data 3 of 6 Qualitative data Opinions, judgements, attidtudes 4 of 6 Quantitative data Numbers,statistics 5 of 6 Market research The process of gathering info about customers, competitors and market trends through primary and secondary sources 6 of 6
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