Market Research

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Customer Panels
groups of consumers are asked for feedback about products over a period of time
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Database
an organised collections of data stored electronically
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Focus Group
where a number of customers are invited to attend a discussion about a product led by market researcher
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Market Orientation
an approach to business which places the needs of consumers at the centre of the design-making process
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Market Research
the collection, presentation and analysis of information relating to the marketing and consumption of goods and services
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Market Segments
different groups of customers who share similar characteristics and buying habits
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Primary Research/Field Research
the gathering of "new" information which doesn't already exists
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Product Orientation
emphasises the production process and the product itself
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Qualitative Research
the collection of data about the attitudes, beliefs and intentions
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Quantitative Research
the collection of data that can be quantified
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Respondent
a person or organisation that answers questions in a surveySample
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Sample
a small group of people who must represent a proportion of a total market when carrying out market research
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Secondary Research/ Desk Research
the collection of data that is already in existence eg. census
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Socio-economic Research
divided of people according to social class
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Other cards in this set

Card 2

Front

an organised collections of data stored electronically

Back

Database

Card 3

Front

where a number of customers are invited to attend a discussion about a product led by market researcher

Back

Preview of the back of card 3

Card 4

Front

an approach to business which places the needs of consumers at the centre of the design-making process

Back

Preview of the back of card 4

Card 5

Front

the collection, presentation and analysis of information relating to the marketing and consumption of goods and services

Back

Preview of the back of card 5
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