Market Research

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• 2. This measures either the value of sales or the volume of sales (6, 4)
• 3. This measures the rate at which the market is increasing in size. Entrepreneurs will be interested in the tren and the likely future growth in sales (6, 6)
• 4. Watching how people walk around a supermarket to see what attracts their attention (9)
• 5. A trend in the market can create the possibilty for a new business, for example home delivery of organic food (6, 13)
• 6. Trying out a new form of advertising and measuring the response (13)
• 8. The process of gathering, analysing and processing data relevant to marketing decisions (6, 8)