Market Research 0.0 / 5 ? Business StudiesMarketing and competitive environmentsASWJEC Created by: joshway99Created on: 15-02-16 12:50 Market Research The gathering, collation and analysis of data relating to the marketing. 1 of 8 Qualitative Data Data that looks into feelings and motivations of consumers. 2 of 8 Quantitative Data Data that is numerical statistics, facts and figures. 3 of 8 Primary Research The gathering of first hand data that is tailor made to a firm’s own products, customers and markets. 4 of 8 Secondary Research The gathering of data that has already been collected for another purpose 5 of 8 Sampling It is the method of choosing a representative group of respondents to conduct research on, rather than the whole population. 6 of 8 Random Sampling This is where everyone in the population has an equal chance of being included in the survey. 7 of 8 Quota Sampling This is where the population is segmented into a number of groups which share specific characteristics. 8 of 8
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