market research 0.0 / 5 ? Business StudiesMarketing mixASEdexcel Created by: o_cookCreated on: 20-10-19 14:56 consumer panels groups of customers are asked for feedback about products over a period of time 1 of 11 focus group where a number of customers are invited to attend a discussion about a product led by market researchers 2 of 11 market orientation approach which places needs of consumers at the centre of decision making 3 of 11 market research collection, presentation and analysis of information relating to marketing and consumption of goods 4 of 11 market segment part of a whole market where customer group has similar characteristics 5 of 11 primary research gathering information that didn't already exist 6 of 11 product orientation an approach to business which places the emphasis upon production process 7 of 11 quantitive research data that can be quantified 8 of 11 qualitative research data about beliefs and intentions 9 of 11 sample small group of people who represent a proportion of a total market 10 of 11 secondary research collection of information that already exists 11 of 11
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