market positioning 0.0 / 5 ? Business StudiesMarketing mixASEdexcel Created by: o_cookCreated on: 20-10-19 15:04 added value extra features offered by a business when selling a product (e.g. high quality customer service) which exceeds customer expectations 1 of 6 competitive advantage an advantage that enables a business to perform better than its rivals 2 of 6 market maps two dimensional diagram that shows two attributes of a business 3 of 6 market positioning view customers have about quality, value for money and image of a product compared to competitors 4 of 6 product differentiation business tries to distinguish its product from rivals 5 of 6 unique selling point aspect of a product that distinguishes it from its rivals 6 of 6
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