Market Positioning

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Added Value
the extra features that may by offered by a business when selling a product, such as high quality customer service, which helps exceed customers expectations
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Competitive Advantage
an advantage that enables a business to perform better than its rivals in a market
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Market Maps/Perceptual Maps
typically two-dimensional diagrams that show two of the attributes to characteristics of a brand and those of rivals brands in the market
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Market Positioning
the view consumers have about the quality, value for money and image of a product in relation to those of competitors Product Differentiation
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Product Differentiation
an attempt by a business to distinguish its product from those of competitors
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Reposition
a business that buys goods from manufacturers and wholesalers, and sells them in small quantities to consumers
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Unique Selling Point/ Proposition
the aspect to feature of a product that clearly distinguishes it from its rivals
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Other cards in this set

Card 2

Front

an advantage that enables a business to perform better than its rivals in a market

Back

Competitive Advantage

Card 3

Front

typically two-dimensional diagrams that show two of the attributes to characteristics of a brand and those of rivals brands in the market

Back

Preview of the back of card 3

Card 4

Front

the view consumers have about the quality, value for money and image of a product in relation to those of competitors Product Differentiation

Back

Preview of the back of card 4

Card 5

Front

an attempt by a business to distinguish its product from those of competitors

Back

Preview of the back of card 5
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