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GCSE
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More cards in this set
Card 6
Front
Define behavioural segments
Back
Card 7
Front
Benefits of market segmentation
Back
Card 8
Front
Drawbacks of market segmentation
Back
Card 9
Front
Define market targeting
Back
Card 10
Front
Define concentrated marketing
Back
Card 11
Front
Define differentiated marketing
Back
Card 12
Front
Define undifferentiated marketing
Back
Card 13
Front
Define a niche market
Back
Card 14
Front
Advantages of a niche market
Back
Card 15
Front
Disadvantages of a niche market
Back
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