Making marketing decisions: segmentation, targeting, positioning

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Market Segmentation
The classification of customers or potential customers into groups or sub-groups (market segments), each of which responds differently to different products or marketing approaches
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Market targeting
Deciding on the consumers/market segment(s) to whom you intend to sell your products or brands
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Niche marketing
Targeting a product or service at a small segment of a larger of a larger market
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Mass marketing
Aiming a product at all (or most) of the market
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Market positioning
Where your product or brand stands in relation to the products or brands of other businesses
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Competitive advantage
A benefit that allows a business to gain and retain more customers than its competitors
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Other cards in this set

Card 2

Front

Market targeting

Back

Deciding on the consumers/market segment(s) to whom you intend to sell your products or brands

Card 3

Front

Niche marketing

Back

Preview of the front of card 3

Card 4

Front

Mass marketing

Back

Preview of the front of card 4

Card 5

Front

Market positioning

Back

Preview of the front of card 5
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