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6. _% of shoppers would change retailers

  • 44%
  • 77%
  • 32%
  • 24%

7. £_m magazines sold everyday

  • £3m
  • £2.6m
  • £2.3m

8. _% Impulsive buy (don't have the intention to buy one)

  • 23%
  • 43%
  • 13%
  • 33%

9. _/_ browsers become buyers

  • 4/5
  • 2/5
  • 3/5
  • 5/5

10. _% will go elsewhere if out of stock

  • 34%
  • 45%
  • 84%
  • 34%

11. _billion on sales

  • £3.9
  • £1.9b
  • £6.9
  • £2.9

12. _% quickly find magazine

  • 82%
  • 88%
  • 94%
  • 75%

13. £_billion value of magazine category as pure profit

  • £1.3b
  • £1.5b
  • £1.7b
  • £2.3b

14. Over ______ stores stocking their magazines

  • 55000
  • 45000
  • 35000
  • 60000

15. _% increase in sales with freebies

  • 32%
  • 12%
  • 10%
  • 15%

16. _% don't buy because can't find title

  • 13%
  • 21%
  • 12%
  • 32%

17. £_m copies sold every week

  • £40m
  • £19m
  • £20m
  • £18m

18. _% enjoy buying magazines

  • 76%
  • 56%
  • 86%
  • 36%

19. _ want magazines stand improvement

  • 71%
  • 31%
  • 51%
  • 41%

20. £_b spent on magazines

  • £3.5b
  • £2b
  • £4b
  • £1.2b