Specific cues may attract attention + serve to motivate cognitive engagement. Images of cues that predict threat or positive events e.g. the ominous drink in front if the lady in L'absinthe.
1 of 5
Important in...
Advertisement: logos, brand image, acquires incentive value in repeated pairings. Exposure to them builds want states. This then initiates more motivated action.
2 of 5
Key function of model-free learning...
may be to produce visual orienting + to initiate motivating responses. They may need inhibiting. Relationship to addiction, obesity and compulsivity
3 of 5
Model Based
Generates thinking (cognitive engagement) to gain positive outcomes. The outcome can vary from artwork to artwork. Positive subjective 'liking' feelings can be generated from different types of art.
4 of 5
Adverts that use...
Humour, nostalgia and other tricks to develop conceptual models of brands, e.g. guinness use the black and white shape to initiate orienting and then develop this concept in new ways.
5 of 5
Other cards in this set
Card 2
Front
Important in...
Back
Advertisement: logos, brand image, acquires incentive value in repeated pairings. Exposure to them builds want states. This then initiates more motivated action.
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