Loftus and Palmer 1974

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1. Why was the gathering of quantative data from the estimates of speed a strength?

  • It meant that they didn't have to interpret all of the data in a subjective way meaning their study had increased objectivity
  • They were able to gather reliable subjective data that would be able to be analysed in a biased way
  • It meant that they could enter it straight onto the computer with ease rather than having to type each statement made within the questionnaires
  • They didn't have to look at it through a magnifying glass to read the pp's messy handwriting
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2. A weakness might be that the students may not have been under the same emotional strain as those in a real car incident leading to..

  • The findings being heavily influenced by the experimenter bias
  • The findings not representing what the researcher wants to see
  • The findings not having validity
  • The findings not being replicable

3. Which leading question was used within the second experiment?

  • Did you see any broken glass?
  • Which window of the car was smashed?
  • What colour was the quarter panel of the car that got hit?
  • How much broken glass was all over the floor?

4. How many participants were used in experiment one?

  • 45
  • 70
  • 65
  • 20

5. Their use of a laboratory setting was a strength because...

  • They had clear controls such as all pps being asked identical questions. Their controls and documentation of the procedure meant that it was easy to replicate.
  • They could be unethical and justify it for scientific research
  • It meant that they were able to obtain ecological validity
  • They were demand characteristics which is what they had initially stated they were looking for within their hypothesis at the start of their study.


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