LO3 Data and Information

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DATA TYPES
Text, Alphanumeric, Integer, Real, Currency, Percentage, Fraction, Decimal, Date/Time, Limited choice, Object, Boolean
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LINKS BETWEEN DATA AND INFORMATION
Information is in context while data has no comtext, Information is data that has been coded and structured, Data must be processed to become information
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METHODS OF COLLECTING DATA
Questionnaires, Emails, Sensors, Interviews, Consumer panels, Loyalty schemes, Statistical reports, Secondary research methods
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IMFORMATION TECHNOLOGY USED TO SUPPORT DATA COLLECTION
Barcode readers, QR codes, Web-Based surveys, Wearable technology, Mobile technology
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THE CLOUD
Benefits: Not wasting your own storage space, Do not need to worry about updating software as it is dome by the manufacturer. Problems: Vulnerable to massive cyber security attacks, Cannot use the cloud without a secure internet connection.
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PHYSICAL STORAGE DEVICES
Hard disk drive, Solid state drive, Optical devices, Flash memory devices
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BIG DATA
Big data is o big and complex that traditional data processing software cannot deal with it.
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AREAS USING BIG DATA
Law enforcement: ANPR devices. Education: seeing what students excel in. Health and Fitness: Wearable technology. Entertainment and leisure: Social streaming services can see what groups of people like to watch most. Lifestyle: Cars that have an SOS
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BENIFITS AND DRAWBACKS OF DATA
Benefits: large amounts of data can be found using a range of data stores, searches can be made to find the specific data required, time does not have to be wasted collecting new data every time. Drawbacks: Not always possible to tell if data is genu
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GIGO
Garbage in Garbage out
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Other cards in this set

Card 2

Front

LINKS BETWEEN DATA AND INFORMATION

Back

Information is in context while data has no comtext, Information is data that has been coded and structured, Data must be processed to become information

Card 3

Front

METHODS OF COLLECTING DATA

Back

Preview of the front of card 3

Card 4

Front

IMFORMATION TECHNOLOGY USED TO SUPPORT DATA COLLECTION

Back

Preview of the front of card 4

Card 5

Front

THE CLOUD

Back

Preview of the front of card 5
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