Learn Unit 1 Marketing Mix Place

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1. What is meant by a distribution channel?
How the product gets to the customer. For example does the producer sell direct to the customer like Apple do, or do they distribute their products using a retailer such as Heinz.
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2. State 4 distribution channels
•Producer-consumer •Producer-wholesaler-retailer •Producer-retailer-consumer •Internet
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3. What is the difference between a wholesaler and a retailer?
A wholesaler buys from the producer and sells in bulk to retailers. Retailers sell in smaller amounts to consumers.
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4. State 3 advantages of getting a retailer to sell your product.
1. Some products consumers look in a certain place e.g. customers go to a supermarket to buy beans. 2. Lower costs as you don't run the store yourself 3. Can reach lots of customers
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5. State 2 benefits of distribution directly to customers
1. You don't have to share any profits 2. You can display your products as you want. E.g. Apple in their stores can display their products as they want to.
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6. State 2 downsides of getting a retailer to sell your product
1. Share the profits 2. Cannot say how the products are displayed in store
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7. State 2 downsides of selling your product directly to your customer
1. Costs are higher if you have your own shops 2. More difficult to reach many customers
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8. Why is the internet increasingly used by many businesses when selling goods and services?
Lower costs. Many customers look to the internet now to buy products to keep up with competition.
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Other cards in this set

Card 2

Front

2. State 4 distribution channels

Back

•Producer-consumer •Producer-wholesaler-retailer •Producer-retailer-consumer •Internet

Card 3

Front

3. What is the difference between a wholesaler and a retailer?

Back

Preview of the front of card 3

Card 4

Front

4. State 3 advantages of getting a retailer to sell your product.

Back

Preview of the front of card 4

Card 5

Front

5. State 2 benefits of distribution directly to customers

Back

Preview of the front of card 5
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