Language and power

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What is meant by instrumental power?
power to assert things (authoritative)
1 of 16
What is meant by influential power?
power of the media/advertising
2 of 16
Examples of non-fluency features
fillers, false starts, interruptions
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what is an interlocutor?
participant in a conversation
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What are the 4 Grice's Maxims of conversation?
Maxim of Quality, Maxim of Quantity, Maxim of relevance, Maxim of manner
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What is jargon?
Technical and field specific terminology
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how is jargon coined?
borrowing, blends, compounds, pun, initialism
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how does jargon secure and maintain power?
shows knowledge and intelligence
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what is synthetic personalisation?
addressing a mass audience as if they are individuals
9 of 16
what is your negative face?
feeling like you can choose and not being put upon
10 of 16
what is your positive face?
self-esteem
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What is convergence?
adjusting speech pattern to match more closely a different group
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what is divergence?
adjusting speech to be distinct from another group
13 of 16
What is Logos
logic
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what is ethos?
ethics
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what is pathos?
emotions
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Other cards in this set

Card 2

Front

What is meant by influential power?

Back

power of the media/advertising

Card 3

Front

Examples of non-fluency features

Back

Preview of the front of card 3

Card 4

Front

what is an interlocutor?

Back

Preview of the front of card 4

Card 5

Front

What are the 4 Grice's Maxims of conversation?

Back

Preview of the front of card 5
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