Language and Power

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Ideology
a common set of beliefs/atitudes held by an individual or group of people.
1 of 11
synthetic personalisation
personalising something to make it more directed at us
2 of 11
unequal encounters
different levels of power
3 of 11
equal encounter
same levels of power
4 of 11
positive face needs
the need to feel wanted/valued
5 of 11
negative face needs
the need to not feel imposed on
6 of 11
positive and negative politeness strategies
strategies that the speaker might use to mitigate or avoid face-threatening acts.
7 of 11
bald on record
state/threaten explicitly
8 of 11
opt out
don't do anything
9 of 11
off record
suggest but don't state explicitly
10 of 11
Grices Maxims
quantity, quality, relevance and manner
11 of 11

Other cards in this set

Card 2

Front

personalising something to make it more directed at us

Back

synthetic personalisation

Card 3

Front

different levels of power

Back

Preview of the back of card 3

Card 4

Front

same levels of power

Back

Preview of the back of card 4

Card 5

Front

the need to feel wanted/valued

Back

Preview of the back of card 5
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