Keywords

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  • Created by: aline.
  • Created on: 08-05-13 09:34
MARKETING RESEARCH
is the process of gathering, analysing and presenting data relevant to marketing.
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PRIMARY MARKET RESEARCH
involves gathering and analysing marketing data that has not been collected before.
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SECONDARY MARKET RESEARCH
involves gathering and analysing marketing data that has been collected already.
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MARKET SHARE
is indicated by the sales of one product compared to the total market sales.
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A FRANCHISE
occurs when a franchisor sells an existing business idea to a franchisee.
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A FRANCHISOR
is the seller of a franchise
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A FRANCHISEE
is the buyer of a franchise
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AN OBJECTIVE (OR AIM)
is a target that is set for a business to achieve.
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STAKEHOLDERS
are individuals and organisations that are affected by and affect the activites of a business.
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PUBLIC SECTOR ORGANISATIONS
are owned by the government.
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PRIVATE SECTOR ORGANISATIONS
are owned by individuals.
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A BUSINESS PLAN
is a document setting out what the business does at present, plus what it intends to achieve in the future and how this will be accomplished. The plan will include marketing and financial plans.
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A RISK
is the possibility of something going wrong.
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AN UNCERTAINTY
is something that we cannot be sure will happen.
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A SOLE TRADER
is an individual who sets up in business on his or her own.
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UNLIMITED LIABILTY
occurs when the personal possessions of the owners of the business are at risk if there are any problems. There is no limit to the amount of money the owners may have to pay out.
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A PARTNERSHIP
is formed when two or more people set up in business together.
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A DEED OF PARTNERSHIP
is an agreement between partners that sets out the rules of the partnership, such as how profits will be divided and how the partnership will be valued if someone wants to leave.
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A COMPANY
is a business that has its own legal identity. It can own items, owe money, sue and be sued.
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A SHAREHOLDER
is an owner of a company. Easch shareholder owns a 'share' of the business.
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A STAKEHOLDER
is an individual or organisation that affects or is affected by the activites of a business. Shareholders are stakeholders but so are suppliers, employees, the distributors, the government and the community.
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Other cards in this set

Card 2

Front

involves gathering and analysing marketing data that has not been collected before.

Back

PRIMARY MARKET RESEARCH

Card 3

Front

involves gathering and analysing marketing data that has been collected already.

Back

Preview of the back of card 3

Card 4

Front

is indicated by the sales of one product compared to the total market sales.

Back

Preview of the back of card 4

Card 5

Front

occurs when a franchisor sells an existing business idea to a franchisee.

Back

Preview of the back of card 5
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I don't know how to print my flash cards off, does anyone know how to?

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