Key Words

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  • Created by: sophie97x
  • Created on: 12-01-15 15:06
Anchorage
How meaning is fixed e.g. how a caption fixes the meaning of a picture
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Connotations
Secondary meaning which a sign carries in addition to it's everyday meaning
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Construction
The human ways of talking form social relations and social reality
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Gender identity
Your identity as it is experienced with regard to your individuality as male or female
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Generic type
Major forms of mediation communication e.g. television, newspapers, film and radio
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Ideology
A set of ideas or beliefs which are held to be acceptable by the creators of the media text
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Moral panic
Intensity of feeling stirred up by the media about an issue that appears to threaten the social order
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Negotiated meaning
A process that speakers go through to reach a clear understanding of each other
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Preferred reading
Interpretations of a media product that was intended by the maker
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Realism
The 'real' view before things are adapted by the media
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Representation
The way in which the media re-presents the world around us in the form of signs and codes for the audience to read
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Selection
The means of communication which reach large numbers of people e.g. television, newspaper and radios
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Social realism
An attempt to provide an accurate portrayal of certain social conditions
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Stereotype
Representation of people or groups of people by a few characteristics e.g. hoodies and blondes
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Values
Ideas about the relative worth of things and the nature of good and evil. Applied to things, events and people
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Other cards in this set

Card 2

Front

Secondary meaning which a sign carries in addition to it's everyday meaning

Back

Connotations

Card 3

Front

The human ways of talking form social relations and social reality

Back

Preview of the back of card 3

Card 4

Front

Your identity as it is experienced with regard to your individuality as male or female

Back

Preview of the back of card 4

Card 5

Front

Major forms of mediation communication e.g. television, newspapers, film and radio

Back

Preview of the back of card 5
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