Key media theorists

  • Created by: Sarah
  • Created on: 15-05-13 21:13
Heirarchy of needs: to aspire to better things, seeking to improve
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Binary opposites: through narrative (dark/light, happy/sad) - story is built up using contrasts
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Galtung and Ruge
News values: based upon human interest, high value is more likely to be shown, increased value based on criteria, unique and unexpected stories
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Laura Mulvey
Male gaze theory: objectification of women, voyeurism, showing female body for male pleasure
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Stuart Hall (Reception theory)
Cultural identity and readings (group/place etc.): creators of text have a preferred meaning but others may read it differently and have an oppositional reading (varied interpretation)
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Narrative with equilibrium. Any text follows a pattern of order (equilibrium) - dis-equilibrium (disorder) - new order (new equilibrium)
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Characters: the same events keep appearing and the same characters are used (villain, donor, helper, victim, princess, hero etc.)
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Tessa Perkins
Third wave feminism: stereotypes don't change!
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Richard Dyer
Utopia/distopia: new equilibrium (perfect world/hell) represent dream world
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Frankfurt School - Hyperdermic syringe theory
Mass media has a direct effect on audiences, audiences are passive and take in what they see and hear without question.
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Marx (cultural hegemony)
Describes the domination of a diverse society by the ruling class, who manipulate the culture of the society - the beliefs, explanations, perceptions, values, and mores so that their ruling class becomes accepted as the cultural norm
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Blumler and Katz
Uses and gratification: Information, Personal Identity, Social integration, Entertainment
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Binary opposites: through narrative (dark/light, happy/sad) - story is built up using contrasts

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Galtung and Ruge


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Laura Mulvey


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Card 5


Stuart Hall (Reception theory)


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