Key media theorists

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Created by: Sarah
Created on: 15-05-13 21:13

Maslow

Heirarchy of needs: to aspire to better things, seeking to improve

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Levi-Strauss

Binary opposites: through narrative (dark/light, happy/sad) - story is built up using contrasts

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Galtung and Ruge

News values: based upon human interest, high value is more likely to be shown, increased value based on criteria, unique and unexpected stories

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Laura Mulvey

Male gaze theory: objectification of women, voyeurism, showing female body for male pleasure

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Stuart Hall (Reception theory)

Cultural identity and readings (group/place etc.): creators of text have a preferred meaning but others may read it differently and have an oppositional reading (varied interpretation)

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Todorov

Narrative with equilibrium. Any text follows a pattern of order (equilibrium) - dis-equilibrium (disorder) - new order (new equilibrium)

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Propp

Characters: the same events keep appearing and the same characters are used (villain, donor, helper, victim, princess, hero etc.)

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Tessa Perkins

Third wave feminism: stereotypes don't change!

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Richard Dyer

Utopia/distopia: new equilibrium (perfect world/hell) represent dream world

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Frankfurt School - Hyperdermic syringe theory

Mass media has a direct effect on audiences, audiences are passive and take in what they see and hear without question.

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Marx (cultural hegemony)

Describes the domination of a diverse society by the ruling class, who manipulate the culture of the society - the beliefs, explanations, perceptions, values, and mores so that their ruling class becomes accepted as the cultural norm

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Blumler and Katz

Uses and gratification: Information, Personal Identity, Social integration, Entertainment

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Other cards in this set

Card 2

Front

Levi-Strauss

Back

Binary opposites: through narrative (dark/light, happy/sad) - story is built up using contrasts

Card 3

Front

Galtung and Ruge

Back

Card 4

Front

Laura Mulvey

Back

Card 5

Front

Stuart Hall (Reception theory)

Back

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Key media theorists