Ethnography – an in-depth study of the way of life of a group of people in their natural setting. Ethnographies are typically long-term studies (over several months or even years) and aim for a full (or ‘thick’), multi-layered account of the culture
Ethics/ ethical factors – ethics means taking into consideration how the research impacts on those involved with the research process. Ethical research should gain informed consent, ensure confidentiality, be legal and that people are not harmed.
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