key terms 0.0 / 5 ? Business StudiesStarting a businessGCSEEdexcel Created by: elzdavies99Created on: 19-12-15 20:42 Primary Research First hand research, gathering information direct from consumers, e.g. through questionnaires; also known as field research 1 of 6 Secondary Research Research that has already been carried out or published by another firm; also known as desk research 2 of 6 Qualititative Research In-depth research to find out consumers views and opinions 3 of 6 Quantitative Research Research which involves numerical data which allows graphs to be drawn and data to be analysed 4 of 6 Repeat Purchase Customer loyalty shown through continued purchasing of a product 5 of 6 Market Map A grid that shows two different aspects of the products or brands within a market; allows a firm to identify a gap in the market 6 of 6
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