Kenya Mass Tourism Case Study

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Where is Kenya?
East Africa
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How many tourists visit per year?
Around 700,000
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Why do people visit?
>Fascinating tribal culture and wildlife (including the 'big five' - rhino, lion, elephant, buffalo, leopard) >Warm and sunny throughout the year >Beautiful scenery - savannah, mountains, forests, beaches, coral reefs
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What are the economic impacts of tourism in Kenya?
Positive: >Tourism contributes 15% of the country's GNP >In 2003, around 219,000 people worked in tourism Negative: >Only 15% of money earned from tourism goes to the locals. The rest goes to big companies.
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What are the social impacts of tourism in Kenya?
Positive: >The culture of native Maasai tribe are preserved e.g. traditional dancing is often displayed for tourists Negative: Some Maasai tribespeople lost their land to create National Parks >Some Muslims are offended by the way women dress
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What are the positive environmental impacts of tourism in Kenya?
>There are 23 National Parks in Kenya. Tourists have to pay entry fees to get in. This money is used to maintain the National Parks, which help protect the environment and wildlife.
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What are the negative environmental impacts of tourism in Kenya?
>Safari vehicles have destroyed vegetation and caused soil erosion >Wild animals have been affected e.g. cheetahs in most heavily visited areas have changed hunting behaviour to avoid the crowds >Coral reefs have been damaged by tourist boat anchors
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How is Kenya trying to reduce the negative impacts of tourism?
>Walking or horseback tours are being promoted over vehicle safaris to preserve vegetation >Alternatives activities to safaris are also being encouraged e.g. climbing and white water rafting
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How is Kenya trying to maintain tourism?
>Building 2 new air strips, making nearby places more accessible >Improving roads, bridges, airstrips >Advertising campaign in Russia called 'Magical Kenya' >Visa fees for adults cut 50% in 2009 and scrapped for under 16s to make visiting cheaper
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Card 2

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How many tourists visit per year?

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Around 700,000

Card 3

Front

Why do people visit?

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Card 4

Front

What are the economic impacts of tourism in Kenya?

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Card 5

Front

What are the social impacts of tourism in Kenya?

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