person accepts groups norms, private and public change in behaviour
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What is identification?
Identify with the group they value, they publicaly change their opinion even if we privately don't agree
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what is compliance
' going along wit others', behaviour changes when group pressure ceases
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what is ISI?
Informative social influence- agree with others as you think they know more than you
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What is NSI?
Normative social infuence- desire to behave like others and look foolish, occurs in unfamiliar situations
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Ash's study Info
123 male students, group of 6-8 confederates Pps identified length of standard line 18 trials with 12 ‘critical trials’ The naïve pp gave wrong answer 36.8% of times, high conformity Most said they conformed to avoid rejection(nsi)
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Ash's Variables
Group size- 1-15 confederates, didn’t make much difference Task difficulty- made it harder, conformity increase (isi) Unanimity- dissenting confederate, reduced conformity (more independence)
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Aah's AO3
Child of its time (perrin and spencer, engineering students) Artificial, demand characteristics Only apply to certain groups, only us men tested Ethical issues- deception
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Zimbaro's Study Basics?
Mock Prison, 24 ‘emotionally stable’ students, randomly assigned to guards and prisoners. ‘prisoners’ were arrested from homes blindfolded and *****-searched
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What happened within 2 days of Zimbardo's study ?
Prisoners started rebelling, guards started harassing prisoners
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What did all students in zimbardo's study confirm to?
Social Roles
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Why were some students released ealry in Zimbardo's study?
due to psychological harm
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When did Zimbardo's study end?
After 6 days
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De-individualisation in Zimbardo's study?
names weren’t used just numbers and guards had own uniform (mirror shades)
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AO3 for zimbardo, Randomly assigned...
so not their personalities influencing it. So high internal validity
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A03 for Zimbardo, lack of realism...
one guard based his role on a character from a film. But Zimbardo found 90% of convos were about prison life
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A03 for zimbardo, underestimates
dispositional influence, only a 1/3 of guards behaved brutally. So may be exaggerates about all conforming to social roles
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Obedience Study?
Milgram
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How many people took part in milgrams study?
40 males were told to take part in a memory study.
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What were the basics of Milgrams study
Leaner- Mr Wallace, true pp was teachers and experimenter with lab coat Leaner was strapped to chair with electrodes. Electric shocks were given for mistakes from 15 volts to 450 volts.
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At what voltae did the learner pound the wall in Milgrams Study?
300V
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At what voltage did the learner not give a response in Milgrams Study?
At 315 V
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What percentage of pps go up to 450V in M study
65% went up to 450 volts
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A03 Milgrams study, Lacked ...
internal validity- orne and Holland said pps knew shocks were fake, but Sheridan and king gave real shocks to puppy. 70% of Milgram's pps though shock was real
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A03 Milgrams Study, Good...
external validity, hofling et al, nurses gave unjustified demands by doctors (21/22). Can be generalised
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A03 Milgrams study, Issues?
Ethical Issues- deceptions, betrayal of trust that damages researchers reputation, less likely to volunteer again
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Other cards in this set
Card 2
Front
What is identification?
Back
Identify with the group they value, they publicaly change their opinion even if we privately don't agree
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