Lab experiments usually place female participants with male researchers who have the power to label them as unreasonable, irrational and unable to complete complex tasks.
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Card 7
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What is culture? The shared beliefs and attitudes of a group of people.
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Card 8
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What is ethnocentrism? Judging other cultures by the standards and values of one's own cultures and so it is likely to lead to them seeing their own culture as superior and discriminating against other cultures.
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What is cultural relativism? The idea that norms and values as well as ethics
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Card 10
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What is an etic approach? The observer uses the rules, beliefs, categories of an alien culture rather than those of the native culture being studied.
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Card 11
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Example of imposed etic: Mary Ainsworth's strange situation reflects only on the norms and values or American culture. She suggested the ideal attachment was characterised by the infant showing moderate amount of distress when left by the mother.
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In Britain, Afro Caribbean community are 7x more likely to be diagnosed with schizophrenia than the white population. This could be explained by the misapplication of norms from one culture to another.
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Psychologists distinguish cultures with the individualist-collectivist distinction. Individualist cultures are associated with Western countries who are though to value personal freedom and independence.
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It should not be assumed that all psychology is culturally relative and there is no such thing as universal human behaviour. Research suggests basic facial expression for emotions are the same all over the human and animal world.
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Card 15
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Using country of origin as indication of culture assumes that all people in one country belong to the same culture and ignores any sub cultures.
