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2. Which organisational archetype was used during the American expansion in the 50s/60s?

  • International strategy
  • Local strategy
  • Global strategy
  • Multinational strategy

3. The iPod is an example of a:

  • Incremental innovation
  • Business model innovation
  • Radical innovation
  • Process innovation

4. Resources can represent a competitive advantage if they are:

  • Valuable
  • Common
  • Perfectly imitable
  • Substitutable

5. The "Lemonade Principle" refers to:

  • avoiding failures
  • the unexpected as a resource
  • avoiding suprises
  • the unexpected as a hazard
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