Introduction to Entrepreneurship

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  • Created by: QT
  • Created on: 11-02-14 12:04

1. Which of the following is an example of a broad-scope strategy?

  • Selling to a small range of customers
  • Selling customised products
  • Conglomerate integration
  • Backward vertical integration
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2. Which of the following is an example of vesting?

  • Never renegotiating the equity split
  • Earning equity after accomplishing specific milestones
  • Splitting the equity after 6 months
  • Attracting team members with equity incentives

3. Which strategy should a firm use that wants to enter a new market with an existing product?

  • Penetration strategies
  • Diversification strategies
  • Market development strategies
  • Product development strategies

4. What is the critical point int he product evolution process?

  • Development phase
  • Iterative synthesis
  • Recognition of social need
  • Technological innovation

5. According to the internationalisation theory, if a firm's production process is highly confidential it would expand into global markets by:

  • Indirect exports
  • Setting up a subsidiary abroad
  • Licensing
  • Franchising


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