Other questions in this quiz

2. According to the internationalisation theory, if a firm's production process is highly confidential it would expand into global markets by:

  • Licensing
  • Setting up a subsidiary abroad
  • Franchising
  • Indirect exports

3. Vesting is an example of:

  • a dynamic split
  • an unfair split
  • a static split
  • a fair split

4. Which of the following entrepreneurs believes his former failure turned out to be an advantage?

  • David Zimmer
  • Richard Branson
  • Leonard Shoen
  • Mike Krieger

5. Which of the following is an example of a broad-scope strategy?

  • Selling to a small range of customers
  • Selling customised products
  • Conglomerate integration
  • Backward vertical integration

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