Intro to research methods

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Qualitative
Sets out to uncover meaning of social actions rather than meaning through statistics.
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Quantitative
Data in the form of statistics
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Validity
Need to show that what research sets out to measure is really what it is supposed to measure
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Reliability
Need to show each repeated questionnaire or interview is truly identical
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Generalise
Can the data be applied to the wider population from the sampling used?
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Ethical Considerations
Is the research protecting people from harm? Deceiving people? Morally wrong?
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Hypothesis
An initial plausible guess concerning the casual relationship between events
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Sampling
Taking a cross-section of people to represent the views of the majority in the research
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Sampling Frame
The source/list from which the people to be questioned are selected
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Ethnography
Approach involving the researcher immersing themselves into the lives of the people under study. This gains in depth understanding of a particular group – small scale qualitative research
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Hypothesis
An initial plausible guess concerning the casual relationship between events
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Covert
Secret observation for research purposes
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Overt
The researcher tells the people they are being studied
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Other cards in this set

Card 2

Front

Data in the form of statistics

Back

Quantitative

Card 3

Front

Need to show that what research sets out to measure is really what it is supposed to measure

Back

Preview of the back of card 3

Card 4

Front

Need to show each repeated questionnaire or interview is truly identical

Back

Preview of the back of card 4

Card 5

Front

Can the data be applied to the wider population from the sampling used?

Back

Preview of the back of card 5
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